Challenger brands need pretty shrewd marketers. And when you are competing against a market leader with over 90 per cent of the market, it is unwise to go head to head. This was the challenge facing Sarah Wright, enterprise programme manager EMEA at network solutions provider Juniper Networks in 2008. Although a market leader in the service provider market, she knew they had to fight hard to make an impression on the market share of Ciscoin the enterprise market.

Juniper Networks provides hardware and software offering secure, assured communications over a single IP network. Juniper’s JUNOS is a single operating system to integrate routing, switching, data storing and backup as well as security services.


Juniper Networks builds innovative, industry-leading network hardware, including the T4000, the world’s fastest router, high-performance switches, such as the EX and QFX Series, and top-shelf security and network gateway products. Breakthrough software includes the Junos network operating system.


Juniper Care delivers a combination of service automation, award-winning 24×7 mission critical support and E-Support, and E-Learning; ensures that your network is running reliably, decreases operational costs, and protects your network investment. Service Automation, enabled by Juniper’s Junos Space Service Now, reduces the time for problem identification and diagnostics—this improves staff productivity, and allows your networking staff to concentrate on running the business, not fixing the equipment.